Southpole UK

Archived work, from November 15th, 2005.

The Client:
Southpole had just gotten it’s first European distributor in ‘Style Warehouse’ trading as as Southpole UK. Having used webdezign in the past for other projects and brands they represented they got in contact to see if we could again help.

The Challenge:
They wanted a multitude of printed brochures, pamphlets, leaflets and stationery paraphernalia. To go along with this they needed a website that screamed Urban and cool but it still needed to be functional and have an interactive map where people could search for stockists in their areas. Get into contact to become a stockist and read about the history and mission / message of this american fashion brand. Utilising a sprite system using over 250 layered little .gif images we created an interactive map that displayed all stockists within the european continent. Allowing you to zoom in country wise and the city level to see spots where you could purchase the brand. Because this had to be updated regularly we came up with a way of adding new layers with new shops instead of re-doing the whole map everytime they got a new stockist signed up.

Southpole Mopp Depp
Southpole Kisha

The Result:
We came up with quite the unique concept that walked the line between Urban and functional. High end professional photography from the main office featuring rap artists at the top of the charts where supplied. We also had a local photoshoot setup with some better known UK hip hop artists for recognition wearing the brand. The interactive map was the most technically difficult part we created but ended up doing exactly what the client wanted and we saved ourselves a great deal of time by planning everything out before starting to code. That way we could maintain the map and add to it without having to rebuild it from scratch everytime.