Hearst Digital ~ BIC Banners
Archived work, from April 26th, 2007.
Hearst digital a part of the The National Magazine Company Ltd is an online marketing agency specialising brand development targeting an ever increasing female precense on the web.
The marketing team was short on time and about to launch an online competition across multiple sites. As the in-house design team were out of ideas they gave webdezign a call and outsourced the job to get a set off banners based on the clients creative brief done ASAP.
While keeping the clients design requirements in mind I also had to keep the banners somewhat neutral as they where being displayed on sites with very different design (example: getlippy.com, handbag.com and cosmopolitan.co.uk).
The outcome was appreciated both by the client as well as the marketing team at Hearst who even decided to change the headline of their competition to “Pamper yourself and have fun in the sun this summer”.